How to use Google Adwords free keyword discovery tool?

The free Google Adwords tool also known as the Keyword External Tool by Google, is the best tool to find out how often people are searching for a particular keyword or keyword string. This tool will also tell us how much competitors are advertising on Adwords for this particular keyword. We sort the result on search volume and pick out the keywords that are most important. Keywords containing 4 or more keywords and with which you can make keywords combinations and have high search volumes and low competition are the ones with which we can get the best seo results with.

Geo targetting with the Keyword External Tool

As can be seen in the screenshot below, the first screen of the Keyword External Tool allows you to geo target the information which is being displayed about the keywords.

Broad match, phrase match, exact match and synonyms.

Broad match:

By default broad match is selected. Broad match is not always relevant because the Keyword External Tool can give results containing with your defined keywords in it but it doens't nececarily have to be in the order you specified.

Phrase match:

When phrase match is selected, the keyword tool will show results containing your exact defined keyword phrase in the same order but with possible keywords after or before the results.

Exact match:

Exact match will only show the result and data for the by you defined exact keywords, so without the addition of more words.

If you want to save cost in your Adwords campaign then you should choose exact match because phrase match and broad match will add words which could be irrelivant for the keywords which you want to advertise on. You will however get less impressions of your add but they will be highly targeted and lead to higher click through rates (CTR). A higher CTR will lower your Cost Per Click (CPC) and you will maintain your ad position. Because exact (and phrase) match are highly targeted, your conversion rate will also increase.

Synonyms:

If use synonyms is selected your results can contain synonyms. Select this option and pick out good synonyms that you want to use and then select the give me more keyword suggestion button to get more good keyword ideas.

How to get keyword suggestions with the Google Adwords tool?

To get keyword suggestions with the Google Adwords tool we have to select some keywords in the Google Adwords keyword external tool and then press the button "Give me more related keywords" which can be found on the right side of the screen. Another great option to get keyword suggestions with the Google Keyword External Tool is to select the radio button option "Generate keyword ideas based on website content". Enter for example the full domain name of your biggest competitor and the external tool will generate a list with your competitors most important keywords for that webpage.

If you have selected the radio button option "website content" than you also get the option to enter your own text and Google will then analyze your text and give the results for what keywords this text is optimized for.

Another great option to get iinspiration for keywords is by looking into the source code of your competitors website. You will need to right click on their web page and select > view source code. In one of the top lines you will find:

<meta name="keywords" content=" " />

Between the brackets you will find the keywords your competitors have probably optimized their web pages for. Another good methode to see for which keywords your competitors have optimized their webpages for is by using a free keyword density tool. And a more automated way to get keyword suggestions is by using this free keywords discovery tool from Wordtracker.

Search volume trend info and estimated ad position

In the image below you can see that you can add more collumns that will give you information about search volume trends, advertiser competition, estimated average cpc, estimated ad position and the month in which the highest search volume occured.

The search trend volume can be useful to see in which part of the life cycle the product is in. If your product or service is in a growth stage than you know that this is a good time to jump into this market. And when it is in its decline phase then you can better not enter this market unless you have a revolutionary idea to bring this market back to life.

How to use keywords you found with the keyword external tool?

You can use the keywords you have found with the keyword external tool in your meta keyword tags. Although meta keyword tags are not given any value by Google, some other search engines still do. You can make a selection of a maximum of 20 keywords for your meta keyword tags. Make sure that these keywords actually occur in your body text or else they are useless. You will need to optimize the content of your webpage for a maximum of three keywords. Make sure that the most important keywords are used in the beginning and/or end of each sentence. Put your keywords and keyword strings in your title and in total about four or five times in your headers, bold, italic, alt and content text.

How to order our affordable seo services?

Styling Designs uses the Google Adwords free keyword discovery tool a lot amongst other professional seo tools. Styling Designs can do an excellend job in optimizing your webpages. Please consider purchasing our webmaster service card and spend some service hours on seo. We will then get the  seo results you need.

Contact Styling Designs for affordable and quality seo services. We use professional seo sheets to keep track with the optimization process and show you the result. With professional seo tools we are able to work fast and keep costs low.