Website analysis is a core function of webmaster. By offering free website analysis Google has won the war for search engine supremacy. Now you have visibility to see how visitors reach at your site, how many go back, how many converts in to your customers and all sorts of such detailed reports.

Google acquired Urchin Software Corp. in April 2005 and created Google Analytics services. Google use ‘page tag’ technology for analysis. To get its services you need to have register with Google analytic account. It is an easy process since it requires you to have your Google account and the code inserted in to the page of your site, which has provided by Google when you are going to start Google analytics.

The mechanism of the tracking is that when you insert the JavaScript code that is also called Google Analytics Tracking Code (GATC) into the every page of your site it act as a bonfire, collecting private visitor data and sending it back to Google data collection servers for processing. Besides propagating information to Google servers, the GATC sets first party cookies on each visitor’s computer. This further used to store anonymous information such as whether the visitor has been to the site before, what is the timestamp of the current visit and what was the referrer site or campaign the visitor came from e.g. search engine, keywords, banner, email etc.

Google analytics produces lots up details regarding to your site if you can read it. For reading information produce by Google analytics, you have to accustom with some terminology and the location where you will get it on Analytics account. Let us take a brief tour of such parameter and know little bit about them.


The very first step you will take is to ‘log in’ into Google Analytics account. At the center of the page there is a section titled as Website Profiles. There is link named view reports when you click on that link it will bring you to the Dashboard. On the dashboard page there is a chart, which depicts visual representation of the site traffic for the past months. This chart starts showing data when you insert the code into your site. There is a facility to see the chart with the span of time and you can do it by clicking on the ‘date’ button at the upper right hand corner. A Calendar will pop up select the date or manually type it you will get the chart for that date.

Compare to Past

If you want to compare two different time periods first select the time period range you want to see and then push the ‘compare to past’ button and select another time range that you wish to see comparatively.


Visits menu is just below the date’s menu. If you want to change the graph into pageviews then just click on it. By clicking on it you will be able to know how many times your sites page have been viewed, on average how many pages of your site does the users visits, How much time is spent on your site by the user, what is the bounce rate percentile, and also what is the percentage of the new visits.


Pageviews shows that what many times the users see your page.

Bounce Rate:

Bounce rate informs us that how many times a user just leaves the site after only viewing one page of it.

Avg. Time on Site:

Avg. Time on site shows that how much time a user spends on your site.

New Visits

New visits shows that what percentage of the users have never visited the site before.

Site usage

If you want to view the site usage then below the visits chart you will be able to see a header saying Site usage, with small six charts below. Moreover, you will be able to get information on statistics of site traffic for the duration of the time displayed on the main chart. In addition to this each, one has individual charts.

Visitors Overview

Visitors Overview is a chart that shows that how many times the users visit your site.

Map Overlay

Map overlay shows that from what countries the visitors come.

Traffic Sources Overview

Traffic sources overview displays what percentile of the users do come to your site by just typing the URL directly in the browser, or via search engines, referring sites, or other avenues like the emailed links, etc.

Content Overview

Content overview shows the five top most pages viewed by the users during the span of time you are looking at.

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